Daniel Mark Wallace

Project: Methodist Le Bonheur Campaign

The Goal:
Create a campaign that highlights the specialties of Methodist Le Bonheur while showcasing the personalized care that every patient receives.

My Role:

• Concepted and wrote campaign

• Wrote ads and scripts for campaign including TV, Radio, and OOH

 
E-mail received by our client:

“I wanted to contact someone at Methodist to applaud the new commercials! … The commercials are fantastic and so appropriate and inspiring in this current national climate of divisiveness. We, of course, constantly deal with differences and dividing lines in our community. So, Methodist’s ad campaign, highlighting that fact that despite differences, we can always find some common ground, are inspiring…So, kudos to the Methodist team and/or agency that developed the new Stories of Uncommon Care campaign!”