Quick, name your favorite vitamin brand. Can’t think of any? That’s the problem Nature Made Vitamins was facing. A longtime leader in the category, newcomers from online startups to in-house grocery brands were beginning to eat their market share. In light of this onslaught, they tasked us with supplementing their marketing efforts for two of their top-sellers: Vitamin D and Fish Oil. So we set out to highlight the pros of these pills with online videos and digital banners, which emphasized Nature Made’s quality, purity, and position as a best-seller in the industry.
My Role:
Concepted and wrote the OLVs and display ads
The Goal:
Showcase benefits Nature Made USP-verified Vitamin D and Fish Oil through a series of online videos and display ads.
The Team:
ECD: Ned Connolly
ACD: Dillon Snyder
ACD: Demian Kato
Art Director: Man Ha
Copywriter: Daniel Wallace
Production: Luminati