The Goal:
Create an ad campaign to showcase the easy benefits of the new Minit Mart Go-Go Rewards Program.

The Team:
Copywriter: Daniel Wallace
CD: Dustin Hall
ECD: Bill Swanston
Animation/Production: Primal Screen

My Role:

• Created campaign concept “Like magic…without the bad parts.”

• Wrote all campaign assets including TV, Radio, in-store signage

• Collaborated with VO talent and animation studio to develop characters

The Goal:
Create fun, attention-grabbing radio ads showcasing Minit Mart offerings.

The Team:
CD: Bill Swanston
Copywriter: Daniel Wallace
Production: Bare Knuckle Studio

My Role:

• Developed campaign

• Wrote all scripts

• Oversaw recording/production