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Virtustream Tradeshow
At conferences, everyone is trying to get your attention. Half of the time, all you want is a place to sit down. And maybe a breakfast taco. As the newest member of the EMC federation of companies, cloud provider Virtustream wanted a strong introduction at EMC's annual conference, EMC World. They needed to clearly cut through the conference jargon and communicate their purpose to conference-goers.
Dense, boring tech speak wasn't going to cut it.
From witty room drops to unique "escalator pitches," we made sure every attendee was aware of the new kid on the block. This experience reinforced the brand messaging that came from a total rewrite of their website, and helped create a powerful, recognizable voice in the cloud computing industry.
My Role:
Wrote event signage, videos, flyers, and pre-event emails
The Team:
CD: Gus Granger
Designer: Josh Carroll
Copywriter: Daniel Wallace