Virtustream Website Rewrite and Redesign
The Ask:
Virtustream approached us with a big ask: They wanted to completely overhaul their website—as well as their brand—to more accurately position themselves as the leading cloud provider for enterprise IT.
No problem, right?
We went to work and created a totally new brand experience, including a sleek new design for the website. On the home page, we focused on Virtustream's unique perspective that comes from years of working directly with enterprise IT. By combining the headline "Cloud Performance. Enterprise Perspective." with the distinct overhead image, we created a strong, unified message—and a visual language that could be used throughout the website and the brand.
See more at Virtustream.com (Update: Virtustream was purchased by EMC for $1.2 Billion. Success! EMC was later acquired by Dell Technologies)
The Team:
ECD: Gus Granger
CD: Wayne Geyer
Designer: Josh Carroll
Copywriter: Daniel Wallace
My Role:
Collaborated with design to concept website visual theme
Consulted with product marketing experts to gain insight into each page
Created content map of website
Outlined and wrote website
The Work:
