Daniel Mark Wallace

Cancer.

Just the word is terrifying. So how do you speak to people facing the toughest moment of their lives? My goal working with the West Cancer Center was to encourage and empower patients by showing them that they have access to some of the best cancer care in the country, close to their own home. The resulting award-winning campaigns and “We Can” messaging made a major impact on the center, and on countless lives.

The Team:
ECD: Bill Swanston
CD: Dustin Hall
Copywriter: Daniel Wallace

My Role:

• Created campaign concept

• Wrote ads for TV, Radio, Print and created website content